Look closer
A destination becomes a story through detail, context and the people who live there.
My story
I’m an Ethiopian creator, cultural storyteller and Business Management graduate with a curious eye for the places and people that shape us.

01 · Who I am
I want my work to make room for beauty, context and curiosity—without flattening Ethiopia into a postcard.
My Business Management background gives me a practical foundation; storytelling gives me a way to explore travel, culture, fashion and everyday Ethiopian life.
I’m building a path where cultural storytelling, presenting and thoughtful creative partnerships can meet.
What guides my work
A destination becomes a story through detail, context and the people who live there.
Beauty matters most when it still has warmth, humor and real connection.
I’m learning in public and letting every chapter make the next one stronger.
Current chapter · Top 100
I’m proud to have reached Ethiopia’s Top 100 in the Face of Ethiopia journey. It is a beginning, not a finish line—and I’m ready to keep going further.
I’m using this chapter to look more closely at Ethiopia—its landscapes, living heritage and people—and to grow as a cultural storyteller.
Face of Ethiopia describes itself as a national cultural-ambassador program built around culture, creativity and purpose. Its published journey moves from a digital portal and regional auditions toward a national shortlist, heritage boot camp and grand finale.
Official Face of Ethiopia site ↗